High-converting HTML templates for digital marketing agencies, growth agencies, and performance marketing studios. Service pages (SEO, PPC, social media, email), case studies with metrics, client logo bar, team profiles, pricing tiers, lead magnet offer, and discovery call CTA — everything an agency website needs to win new client enquiries and close retainer accounts.
Get 180+ Templates — $35A marketing agency's website is simultaneously a pitch deck and a live demonstration of the agency's capabilities. If the agency sells SEO: the website should rank for competitive terms. If the agency sells conversion rate optimization: the website should demonstrate best practices. If the agency sells paid social: the agency should have an active social presence. Prospective clients scrutinize agency websites for evidence that the agency does what it says — beautiful claims unsupported by demonstrable results are the most common credibility failure for agency websites.
Individual pages for each service: SEO (technical, on-page, link building, local), PPC (Google Ads, Meta Ads, LinkedIn Ads, programmatic), social media management (content, community, paid), email marketing (strategy, automation, copy, design), content marketing (blog, video, podcast), PR and digital PR, influencer marketing, analytics and reporting. Each service page: what is included, what results to expect, pricing model (retainer, project, performance-based), and a case study example. Service-specific pages rank for "[service] agency [city]" queries independently.
Case study structure: client name (or anonymized industry if NDA), challenge, approach, result. Results must be specific: "142% increase in organic traffic in 6 months," "CPA reduced from £38 to £14 in 90 days," "Email open rate improved from 18% to 34%." Generic results ("improved online presence," "grew their brand") are the credibility-destroying equivalent of Lorem Ipsum in a case study. 3–5 strong case studies with specific metrics outperform 10 vague ones. A case study filterable by service type and industry allows prospective clients to find relevant examples.
A free marketing audit (SEO audit, PPC audit, website audit) as the primary lead magnet — high perceived value, shows technical competence, and gives the agency the first conversation with a qualified prospect. A landing page: "Get a Free SEO Audit of Your Website" — company name, URL, email, phone, and a brief description of their current marketing situation. The audit is produced by a junior team member, reviewed by a senior, and presented on a call — the presentation call is the sales meeting where the retainer proposal happens. Alternative lead magnets: industry benchmarking report, marketing calendar template, channel strategy guide.
Client logo bar: recognizable brand logos signal that the agency works with companies the prospective client respects. Google reviews or Clutch.co reviews: third-party verified reviews are more credible than testimonials controlled by the agency. Clutch.co profile with verified reviews is the standard for B2B agency social proof — include a Clutch badge and "X reviews" count on the website. PR mentions: "[Agency] as featured in Marketing Week / The Drum / Econsultancy" adds editorial credibility. A live client results dashboard (updated metrics from active campaigns, anonymized) is the most compelling social proof an agency can display.
Commercial licence · No subscription · Instant download · Lifetime updates
Download All 180+ Templates — $35