Childcare Website — The Trust Decision
Choosing childcare is among the most emotionally significant decisions parents make. Your website must answer three questions before a parent will even consider a visit: Is this setting safe? Are the staff qualified? What does my child actually do here all day? Every element of the site should address these three concerns directly.
Ofsted
Ofsted Rating Displayed Prominently
"Ofsted Outstanding" or "Good" badge in the hero. An Outstanding rating is a conversion multiplier — parents filter by Ofsted rating before reading anything else. Display the rating, inspection date, and a link to the full report.
Staff
Staff Qualifications and Ratios
Staff-to-child ratios by age group, qualification levels (Level 3, EYFS trained, paediatric first aid). The team page with photos and qualifications humanizes the setting and addresses the "who will actually look after my child?" concern before the first visit.
Day
A Day in Our Setting
A timeline of a typical day: arrival, free play, group activity, outdoor time, lunch, nap, collection. This section is the most read content on nursery websites — parents visualize their child in the routine before committing to a visit.
Funding
Free Hours / Funding Information
15 and 30 hours free childcare funding eligibility explained clearly. Many parents do not know what they are entitled to. A clear funding explanation positions your setting as helpful and knowledgeable — and removes a financial barrier to enquiry.
Frequently Asked Questions
What should a childcare website include?
A nursery website needs: Ofsted rating badge with inspection date and report link, staff profiles with qualifications and DBS status, staff-to-child ratios by age group, a typical daily routine section, age group programs (babies, toddlers, pre-school), free hours funding information, fees and session options, parent testimonials, and a setting visit booking CTA.
How do I make a nursery website rank on Google?
Target 'nursery [city]' and 'childcare [city]'. If your Ofsted rating is Outstanding, create a page targeting 'outstanding nursery [city]' — this has lower competition and attracts the highest-quality leads. A page about 30 hours free childcare funding ranks for parents researching their entitlements and positions your setting as the expert resource.
How do I book nursery visits through an HTML website?
Use Calendly for setting tour bookings — parents select a date and time for their visit without calling during busy periods. Send an automated confirmation with what to bring, what to expect, and a link to your registration form. Setting visits are where most nursery places are filled — make booking one as easy as possible.
Should nurseries show fees on their website?
Yes. Fees are a primary comparison factor for parents looking at multiple settings. Show session options (half-day, full-day, full-week), hourly rate for additional hours, registration fee, and what is included (meals, nappies, activities). A clear fee structure with the funded hours calculation reduces the most common phone enquiry topic.
How many childcare HTML templates are in UIXDraft?
UIXDraft includes 180+ general-purpose HTML/CSS business templates — not built specifically for childcare businesses, but plain HTML/CSS you can freely edit and adapt with your own services, pricing and content. One $35 purchase, commercial licence, use for your own setting or build client childcare websites.