A consultant's website is their most important credibility signal. Professional HTML templates with services, credentials, and booking — $35 once.
Get Consultant Website Templates — $35Credentials, past clients, publications, speaking engagements, and years of experience. Consultants sell trust — every element must build it.
What you do, for whom, and at what level. Vague service descriptions lose clients to more specific competitors.
Client outcomes with measurable results. "Jane reduced our CAC by 42%" is infinitely more persuasive than "Jane is a great consultant."
Calendly embed or discovery call booking form. The CTA should be "Book a discovery call" not "Contact me" — specific action = more conversions.
"I help Series A SaaS companies reduce churn from 8% to under 3%." Specific + measurable > generic. "Management consultant" is invisible; "B2B SaaS retention consultant" is findable.
Logos of past clients, partner companies, publications, or podcasts you've appeared on. "As seen in" or "Clients include" — even one recognisable logo transforms the page.
2–4 service packages. Each with: name, who it's for, what's included, and typical outcomes. Fixed-scope packages convert better than open "custom engagement" descriptions.
2–3 client stories with: situation, your intervention, and measurable outcome. Anonymise if needed but keep the numbers — numbers sell consulting services.
Brief bio focused on relevant experience. Education if it differentiates (MBA, PhD, certifications). Where you've worked. Publications or media appearances.
3 testimonials focused on outcomes, not personality. "John's strategies added $280K to our ARR" > "John is a pleasure to work with."
Calendly embed (free). Clear label: "Book a 30-minute discovery call." Add: what to expect on the call, who it's for, and "No hard sell" trust statement.
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