Purpose-built landing page templates in pure HTML and CSS. Hero section, feature grid, social proof, pricing table, and CTA — every conversion element structured for maximum signup rate.
Get 180+ Templates — $35A website serves multiple goals. A landing page has exactly one: convert the visitor to a specific action. This means: no navigation links that lead away, one CTA repeated throughout, and every section answering a specific objection before the visitor forms it. Remove everything that does not serve the conversion goal.
Headline (outcome), sub-headline (how), and CTA button (action). Optional: product screenshot or social proof number. Everything a visitor needs to decide whether to read more — in under 5 seconds.
Landing pages should have no navigation menu. Every link that leads away is a potential exit. Keep only the logo (linking to the landing page itself) and the CTA button in the header.
Order sections to answer objections in sequence: "Does it work?" (social proof) → "What exactly is it?" (features) → "Is it worth it?" (pricing) → "What if I don't like it?" (guarantee).
Place the CTA button after the hero, after features, after testimonials, after pricing, and at the bottom. Visitors who are ready to convert should never need to scroll back up to find the button.
Outcome headline + how sub-headline + CTA. Optional: hero image, social proof number ("Join 8,400 users"), or video. 40% of conversions happen from the hero alone.
Logo bar of recognizable customers OR rating widget (G2, Trustpilot) OR subscriber/user count. Placed immediately after the hero — answers "is this legit?" before the visitor scrolls.
Describe the pain your visitor is feeling — in their own words. When they read their exact problem described back to them, they feel understood and engagement spikes.
3–6 features in problem/solution format. Screenshots or product visuals next to each feature. Secondary CTA button at the bottom of this section.
3 strong testimonials with photos and company names. Pricing section (if applicable). FAQ answering last objections. Final CTA with guarantee or risk reversal.
| Element | Average Lift | Notes |
|---|---|---|
| Remove navigation | +10–15% | Eliminates exit paths from the page |
| Add video in hero | +80–120% | Explained product performs significantly better |
| Add social proof below hero | +15–30% | Logo bars and ratings reduce bounce |
| Money-back guarantee | +10–20% | Risk reversal reduces purchase anxiety |
| Single-column vs multi-column | Single wins | One focused reading path converts better |
Commercial licence · No subscription · Instant download · Lifetime updates
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